SUCCESS STORIES
iufeet
Podiatric Clinic in Saltillo, Coah.
Achievements
Thanks to our collaborative effort we have achieved
126 to 2,500 Prospects in 10 months
Online Store Opening
Opening of Second Branch
An example of growth despite the obstacles of the pandemic: an increase of more than 95% in the acquisition of quality leads.
Overview
iufeet is a clinic that offers podiatric products and services, located in the city of Saltillo, Coahuila, with which we have been collaborating since March 2020. At the beginning of the project, the company had only 126 prospects in its database, and the global pandemic of COVID-19 threatened to reduce the possibilities of growth. However, just one year after the development of our digital marketing strategy, we have managed to enter more than 2500 prospects in their database and counting; we also built an online store for their products and also due to the demand, the company managed to open its second branch in the city.
Estrategia
The strategy we developed for iufeet at the beginning consisted mainly of launching advertising campaigns on social networks and email marketing. Currently we carry out one marketing campaign per week on social networks, generating valuable content for the market, which in this case is audiovisual material such as video clips, which awaken the consumer’s interest. We currently attract between 20 and 50 (or more) new prospects every week, without the need to constantly offer promotions or discounts. In addition to this social media campaign, we conduct email marketing efforts in two-week periods.
